Getting Started as a Professional
Ten Practice Commandments
This article by Dan Clements and Tara Gignac, ND, of Ontario. Together their goal is to help as many CAM and integrative health professionals as possible find success in their practice.
What’s success? They define success as a combination of wealth, health, work-life balance, and being able to do what you love without burning out.
A wealth of free information is available at their blog, including articles on buying a practice, starting a dispensary, social media, etc.
Whether you have staff or not, online booking allows you to generate new and repeat patient visits whether your office is open or closed. There are many ONLINE BOOKING TOOLS available.
The three most common are Schedulicity, Genbook and Appointy. A BCNA member using Genbook writes: “I found it very easy to set up, fairly prompt online support, and affordable. I had it operational in less than two hours after inputting all the relevant details. For doctors without a receptionist it’s a life-saver, and even with one, a lot of people think about booking appointments outside of business hours. I noticed a definite increase in new patient bookings with the online booking. The feedback from patients has been universally positive—they love being able to see exactly what is available and booking what fits for them. For me, the main advantage was not having to play phone and email tag with patients all day to get them booked in. It saved me a lot of time. I put the link everywhere—on my email signature, voicemail message, website and in a newsletter. People adopted it fast.”
Programs like Genbook can be configured to only allow booking on certain days or times, thus avoiding conflict with closures or vacation. Expect to pay about $20 a month for a single practitioner, double that for a clinic with multiple practitioners. In reviews of all three systems, PC World rated Genbook and Schedulicity highest. Their review notes that “Genbook lets customers book online while protecting your business from no-shows and fake appointments, but there’s no way to manage deals or promotions. Its strong analytics tools can help you stay on top of what’s working well for your business and what isn’t.” On Schedulicity they noted that it is “easy to use despite incorporating lots of options, especially in connection with its robust promotional tools.”